DApp's "AARRR" user operation strategy (part 2)_PANews report interpretation
This article is an excerpt from the report "Behind the DApp "AARRR": ETH/EOS/TRON Three Public Chain DApp User Profile Research" (below). The main problem facing the current DApp development process is not unmanned development, but how to operate so that DApp can "live" for a long time and "live" better. DApp, as a new thing that started from Internet products, the formation of its operation model will inevitably reflect the thinking of Internet product operation. The "AARRR" model, that is, the operating model of "renew-activate-retain-transform-referral" has gradually matured in the development of Internet products. The next part will focus on observing the performance of DApp in the two links of conversion and referral. PAData Inghts: 1. The total monthly revenue of EOS gaming DApp reached 269 million U.S. dollars, and 42.85% of gaming users can make profits every month. Last month, TRON averaged 25.94% of gambling users to...